Blogs

Stay informed with expert-written articles on the latest trends, insights, and developments across various industries. Gain valuable knowledge and stay ahead in your field with our comprehensive blog content.

Different Hats, Shared Headaches: Inside the Minds of Today’s Digital Leaders

As we move into the second half of the year, it’s clear that across IT, cybersecurity, marketing, and data, everyone is talking about similar challenges. AI continues to dominate conversations, but the focus in 2025 is on using it responsibly. Governance is shifting from being a compliance requirement to becoming the foundation for safe, scalable innovation. Trust remains central, whether it’s in data, technology, or people. While transformation is still a goal, efficiency is now the real driver of progress. Most importantly, it’s people—their skills, culture, and collaboration—that make it all work. Leaders everywhere are figuring out how to move quickly while staying responsible, and it’s encouraging to see these once-separate worlds coming together to shape what’s next.

Head of Event Operations

Information Security

Hot Topics: How AI Is Changing in Cyber security 2025

AI is shaking up the world of cyber security — in both helpful and harmful ways. From improving detection and response to creating new types of threats, it’s changing how we stay safe online. Understanding its impact is essential for everyone, whether you're working solo or part of a larger team.

Digital Marketing Assistant

Different Hats, Shared Headaches: Inside the Minds of Today’s Digital Leaders

As we move into the second half of the year, it’s clear that across IT, cybersecurity, marketing, and data, everyone is talking about similar challenges. AI continues to dominate conversations, but the focus in 2025 is on using it responsibly. Governance is shifting from being a compliance requirement to becoming the foundation for safe, scalable innovation. Trust remains central, whether it’s in data, technology, or people. While transformation is still a goal, efficiency is now the real driver of progress. Most importantly, it’s people—their skills, culture, and collaboration—that make it all work. Leaders everywhere are figuring out how to move quickly while staying responsible, and it’s encouraging to see these once-separate worlds coming together to shape what’s next.

Head of Event Operations

Information Security

A Freelancer’s Story, A Universal Warning — And What Every Business Can Learn From It

A routine-looking email turned into a nightmare for one freelancer when a hidden cyberattack locked him out of his work. But thanks to one smart move, he avoided disaster. This real-world story highlights how even small teams can face big cybersecurity threats — and why preparation matters more than ever. Whether you're a solo creative or part of a growing organisation, the lessons here are universal. Discover what happened, what saved him, and what your business can learn. Join us at our London Summit this September to explore real-world cybersecurity strategies that work.

Digital Marketing Assistant

What an Inspired Roundtable Dinner Is: Redefining Executive Networking and Strategic Engagement

Inspired Roundtable Dinners provide senior executives with an exclusive, intimate setting for meaningful dialogue, fostering deep relationships, industry insights, and actionable strategies that drive innovation, collaboration, and leadership in today’s business landscape.

Head of Digital Marketing

Thought Leadership: How to Establish Yourself as an Expert in Your Field

In the digital age, where information is ubiquitous and competition is fierce, establishing yourself as a thought leader can significantly elevate your professional standing.

Head of Digital Marketing

The Power of Business Networking: Building Strong Connections

In today's fast-paced and highly competitive business environment, the significance of networking cannot be overstated.

Head of Digital Marketing

CMO Summit Recap – Syon Park, London March 7th 2023

Check out the recap of our first CMO Summit of 2023, featuring industry expert speakers, masterclasses, panel discussions and much more!

Head of Digital Marketing

Expanding your Reach: Strategies for Success in the Middle East Market

Expand your knowledge on strategies for success when learning how to expand and take advantage of new opportunities in the Middle East market.

Head of Digital Marketing

Learning & Development

Slay the Day with Monslay: The Power of a Positive Mindset over Blue Monday’s Myth

Introducing "Monslay", a made-up term meaning to be alive, motivated, determined, and ready to tackle the day. Read about Monslay in this blog.

Head of Digital Marketing

Recharging your B2B Events Strategy

It's more important than ever to stay ahead of the curve. This means continuously developing your B2B Events Strategy. Here's our thoughts.

Head of Digital Marketing

Information Technology

Connect, Collaborate, Share and Learn-In Person Events are back

Technology leaders gathered for the Industry Thinkers Dinner to discuss how the continued innovation of technology can drive our economy forward.

Head of Digital Marketing

Delivering On-Site Energy Efficiencies for One of Europe’s Leading Agribusiness Companies

Learn about how ESB Energy have implemented innovative energy solutions that will drive energy efficiencies, guarantee significant cost savings, and help in reducing carbon footprint.

Head of Digital Marketing

Driving Decarbonisation to the Heart of Ardagh Group

Learn about how ESB Energy have delivered a best-in-class integrated battery and grid platform solution for Ardagh Group to transform how energy is managed in thier glass

Head of Digital Marketing

Best Practices for B2B Event Marketing Success

How do you make sure you get the best out of it? An event won’t simply “sell itself”, therefore you need to put practices in place to ensure ample return on investment. Here’s our advice.

Head of Digital Marketing

Learning & Development

Resilience and Innovation – How an In-Person Engagement Business Survived and Thrived in the Pandemic.

Resilience and Innovation - Learn how an In-Person Engagement Business Survived and Thrived in the Pandemic.

Head of Digital Marketing

Learning & Development

Why Collaboration is at the Heart of Meaningful Change

Transformation. Change. Strategy.....Every business that exists will have likely uttered these words more times in the past 18 months than ever before.

Head of Digital Marketing

Learning & Development

How to write job adverts that attract the best talent

Attracting the best talent usually starts with writing a great job advert so, with that in mind, here are some do’s and don'ts to think about when writing your next job advert.

Head of Digital Marketing

5 Ways to Successfully Promote your Virtual & Online Events

From email marketing to producing promotional content, there are several ways to promote your virtual events. But how do you know which is best for your event?

Head of Digital Marketing

Narrow or Broad Marketing Strategy. Which is best for you?

In this article, we will discuss the advantages and disadvantages of each marketing strategy and how to choose which one is best for you and your brand.

Head of Digital Marketing

Learning & Development

How to ease return to office anxiety for your employees

Restrictions are being lifted, employers begin to welcome their staff back to the office. However, the talk of ‘office anxiety’ is on the rise.

Head of Digital Marketing

10 B2B Event Tips you Need to Learn Now

As virtual events continue to thrive and as the B2B industry prepares for face-to-face events to return, we’ve put together our 10 top tips for getting the most out of both in-person and virtual B2B events.

Head of Digital Marketing

5 Reasons to Invest in B2B events

With the evolution of B2B events the past year, post pandemic, the popularity and success of this marketing strategy is likely to continue and grow with the rise of virtual events paired with desire of physical and hybrid events to return.

Head of Digital Marketing

Learning & Development

How to master your next job interview, virtually

These simple tips will get you prepped for that interview and will ensure you put your best foot forward, despite the obstacles.

Head of Digital Marketing

Learning & Development

Is the Office Obsolete?

With many of us not seeing the office for over a year we now ask ourselves – do we still need the office when working remotely has been successful?

Head of Digital Marketing

Are B2B events still relevant?

With the world of events (and every other industry for that matter) being turned on its head as a result of the pandemic you may be wondering if investing in B2B events is worth it. Furthermore, are B2B events still relevant after the events of 2020?

Head of Digital Marketing

How to make the most of business networking events

In order to make the most of business networking events, it’s a good idea to research and plan ahead. Here are a few tips on how to do it.

Head of Digital Marketing

B2B Events: What have we learned from this pandemic?

The past year has been full of challenges but, equally, growth for the B2B Events industry as a result of the COVID-19 pandemic. This is what we've learned.

Head of Digital Marketing

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