The Ultimate Guide to Successfully Rebranding
We recently spoke to Andy Marchant, the Head of Global Product Marketing for TomTom. Andy has been with TomTom for over 12 years and in this time had delivered numerous successful projects, recently working on a rebranding strategy.
The TomTom Maps platform will be the world’s first open mapping ecosystem, collecting the world’s infinite stream of location data into one shared database. Powered by their industry-spanning partners and a team of talented TomTom’ers, they’re aiming to build a map so sophisticated it will update alongside reality – opening up new avenues for innovation.
In this interview we discuss aspects to consider before endeavoring on your rebranding journey, key aspects to keep in mind during your rebranding process and ways in which output and success can be measured.
Watch the full interview below