CMO Inspired Magazine North September 2026
The September 2026 North edition of CMO Inspired, published for the CMO Inspired Summit UK North, explores how marketing is earning its place at the centre of the business. Across the issue, leaders from Hilti GB, RS Group, Travelpack, Sky Bet, E.ON and Epik Marketing tackle the questions shaping the profession right now: how to align sales and marketing, how to measure what genuinely matters, where AI helps and where human judgement still wins, and how to understand the customer behind the data. Readers can expect practical lessons, honest perspectives and fresh thinking they can take straight back into their own teams.
Marketing at the Table
Our cover feature sees Evgenii Garde of Hilti GB explain how B2B businesses grow by moving from product to infrastructure and embedding themselves in their customers' operations. Mark Elwood shares how a fractional approach turned sales and marketing friction into a growth engine, cutting campaign delivery from around three months to six weeks, while Peter Edwards challenges the per-channel ROI figures marketers are so often asked to produce and makes the case for measuring marketing as a whole. Paul Morris sets out a leadership equation built on intelligence, emotional intelligence and grit, and Joely Garland reveals why AI-generated imagery lost its charm in travel marketing and unfiltered authenticity is now cutting through. Andy Murphy argues that the biggest opportunities in performance marketing now sit outside the media plan, and Andy Sage shows how behavioural science and predictive AI can reveal why and when customers really choose a product.






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