CMO Inspired Magazine October 2026
The October 2026 edition of CMO Inspired, published for the CMO Inspired Summit UK in London, explores how marketing earns its influence across the business. With contributions from leaders at Together, South Bank BID, Liberty Specialty Markets and My Expert Midwife, alongside Charlotte Emery, most recently CMO of Entain UK&I, healthcare marketing leader Roksolana Petrushak and communications manager Danielle Chiarello, the issue covers building trust in financial services, connecting marketing to commercial strategy, customer-led growth, finding value when regulation removes the easy levers, marketing in B2B2C healthcare, community-led brand building and creating a brand narrative in a complex, regulated sector. Readers can expect honest, practical lessons from marketers balancing creativity with commercial performance.
Inside the Mind of a CMO
Our cover feature goes inside the mind of Angelene Woodland, Chief Marketing Officer at Together, who explains why trust in financial services is built through customer experience rather than advertising alone, and what helping move customer NPS from -22 to +3 taught her about delivering a better experience rather than simply marketing one. Simon Edward, Chairman of South Bank BID, sets out how marketing leaders connect what marketing does with what the business actually needs, while Ekaterina Mamonova, Global Head of Broker Proposition at Liberty Specialty Markets, shows how customer insight becomes a strategy that changes what a business does. Charlotte Emery asks what customers really value once regulation takes the easy levers away, and Roksolana Petrushak explores where marketing creates value in B2B2C healthcare. Clare Anderton, Chief Marketing Officer at My Expert Midwife, shares how the brand turns expert midwife advice and sensitive health topics into content and a community people believe in, and Danielle Chiarello closes the issue with the story of building one voice and one brand narrative in the nuclear sector.
