People buy people….As the saying goes. It is impossible to ignore how AI and automated processes can positively change and impact how we drive our businesses forward. And the insights generated from such interaction can only supply an even deeper understand of our customers, how and why they interact with certain brands. However, true authenticity is still at the forefront for consumers, and trust is a crucial part of any relationship-including those between customers and the businesses they remain loyal to. This panel discussion will discuss the balancing act between investment in innovation, training of our employees to navigate this innovation, and why a personal touch will always go a very, very long way.

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