Published March 7, 2022

Why Digital Analytics Should be at the Core of all Marketing Strategies | Speaking with Vodafone’s Sinem Soydar


We spoke to Global Senior Digital Marketing Manager at Vodafone, Sinem Soydar, about the importance of digital analytics, reacting efficiently to the changing customer needs and the importance of professional goal setting.   

Simen is passionate about building strategies around digital analytics, stating these metrics should be the “lighthouse” of the business. 

Sinem is a digital strategist with seventeen years of digital transformation, marketing, communication, channel management and eCommerce experience in telco and banking industries. At Vodafone, Sinem and her team influence digital commercial strategy and support markets for digital analytics, optimisation, automation and organisational development.  

To listen to the full interview, please click below.



Miriam Collett

PR & Communications Manager

Inspired Business Media