Vulnerability: The Best Brand Strategy


Vulnerable brands are not weak brands. They are strong brands; confident in their convictions, and resilient enough to take very scary – but very deliberate – leaps of faith to achieve the extraordinary. The upsides are huge: creativity is unleashed, the character is strengthened, and trust is truly earned. Matt Kissane explores what it means to be vulnerable, using Landor & Fitch’s ‘Face Your Fears’ methodology.

Masterclass from CMO Inspired Summit | Syon Park, London March 7th 2023

Watch the full masterclass below