Translating B2C, C2C into Traditional B2B Businesses | Vishal Chhatralia

As marketeers in B2B, or B2B2B in my case, we hear and are inundated with progressive, dynamic and rapidly moving marketing techniques, platforms and user behaviours. However, we have the challenge of facing into a B2B c-suite, and wider stakeholders, who aren’t quite yet modern marketing converts for their business. The aim of this session is to share and discuss methods to move more traditional businesses forward and up the adoption curve.

Watch the full masterclass below