The Digitalization of the Customer Journey


In this interview, we discuss how technology is driving the ever-increasing digitalization of the customer journey, how we’ve seen customer values shift in the last few years and what brands have had to do to keep up. Daryl will be discussing this topic more at The CMO Inspired Summit on the 20th of October 2022.

Daryl D’Cruz, former European Head of Data Innovation at Samsung Electronics, is making waves with data-informed consultancy, Hexdon. Hexdon is helping health and wellness marketing leaders to increase their impact with customers by providing market insight that spotlights where to play and how to win. 

Daryl is passionate about bringing data to the forefront of all marketing efforts, to better understand the customer, respond to their behavioural changes and invest in the business-to-consumer relationship. 

To listen to the full interview, please click below.