Synergy & Resilience – Managing Digital Expectations


A personalised and data-driven marketing strategy is now an expectation of any business.

Leveraging consumer data and analytics to deliver targeted and relevant messaging to individual customers, as well as a well-formed localisation strategy, is essential to operating with impact and delivering a first-class customer experience.
Aligning marketing strategy with real-time insight is critical and remaining resilient through market changes is key if brands are to stay relevant and competitive in a digital-first marketplace.

This panel will discuss the ways in which the marketing team aligns with the overall business goals, the internal skill set we need to action data effectively, and how we act upon those critical insights that could be the difference between leading the way or falling by the wayside.

This Masterclass was Recorded at the CMO Summit at Twickenham Stadium, London in Oct 2023.

Speakers: Moderator, Lou Nylander, Founder of Wild Flowers of London. Panellist, Jennsen Fung, Executive VP, Digital Marketing at EF Education First. Panellist, Lorraine Floyd, Head of Strategic Marketing at AECOM. Panellist, Aashima Praveen, Associate Director – Global Product Marketing at Bumble.

Watch the full masterclass below