Strategies for Success: Navigating B2B Brand Building and Demand Generation | Lynzi Ashworth

In this engaging session, Lynzi delves into the intricate world of brand building and demand generation tailored specifically for B2B brands. She will illuminate the process of constructing a robust measurement framework that effectively showcases the impact throughout the entire marketing funnel. This talk is enriched by Lynzi’s vast experience in brand strategy, spearheading performance marketing, and her current role as the leader of Marketing Impact Measurement for one of the world’s foremost B2B professional services organisations. Expect to gain valuable insights from her wealth of knowledge and expertise.

Watch the full masterclass below