
AlgoMarketing:The AI-Native Marketer: Building Tomorrow's Teams Through Strategic Leadership and Grassroots Empowerment

Discussing Points
1. The Leadership Imperative – Why AI-native teams are non-negotiable. Sets the urgency: organizations that build these teams first will dominate their markets. It's not about tools, it's about rewiring how teams work.
2. The Skill Architecture – What does an AI-native marketer actually look like? Five core skills: AI fluency, workflow orchestration, data-informed decision making, creative direction, and continuous learning. This helps leaders understand what they're building toward.
3. The KPI Revolution – This is the critical insight. Most companies measure marketing on activity metrics (campaigns launched, leads generated) which literally incentivize the behavior they want to eliminate. We show how to rewrite KPIs to focus on outcomes and—importantly—introduce new metrics that actively incentivize experimentation (A/B tests per month, new tactics piloted, learning velocity). This is where the magic happens.
The AI-Native Marketer: Building Tomorrow's Teams Through Strategic Leadership and Grassroots Empowerment
This is basically a conversation about how to build marketing teams that are fundamentally different—teams that work with AI to multiply their impact, not just adopt tools.
Why This Matters:
Most companies have solid strategies but fail on execution. They're also stuck in AI pilots that never scale. This theme directly addresses both problems and positions us as the solution.
- t's not a pitch, it's a conversation starter. We're asking leaders to think about their own organizations.
- It's actionable. Leaders leave with specific KPI changes and initiatives they can implement.
- It's aspirational but grounded. We're not promising magic, we're showing the path from where they are to where they need to be.
- It directly positions Algo as the enabler of this transformation (AI-native teams that compress timelines and multiply output).
Agenda
Welcomed attendees are integrated into a curated networking space, fostering direct interactions for ice-breaking and relationship-building before engaging in substantive, collaborative discussions.
Shifting to a sit-down discussion with drinks, this promotes open, thoughtful dialogue on a set topic agenda, aimed at fostering collaboration and deepening connections in a relaxed, supportive setting.
The evening culminates with a luxury meal, offering exquisite cuisine in an elegant setting, enhancing networking opportunities, and providing a memorable experience that strengthens professional bonds among attendees.
The finale features a wrap-up and Q&A session, where sponsors address the roundtable, followed by drinks and networking, enabling direct engagement and planning of actionable next steps in a collaborative environment.
About the hosts
As working practices evolve, Algomarketing is leading the way in reshaping enterprise marketing teams. Our AI-enabled Evolved Marketer talent community (our Algos), bridge B2B marketing skills gaps with continuously upskilled talent, seamlessly integrating the latest technologies into daily marketing practices. We’re rooted in innovation, empowering businesses to stay ahead in a rapidly changing world.
We believe diverse mindsets, backgrounds and experiences are the foundation of innovation and creativity. As a proud BAME-founded business, we’re purposefully building our business to harness that innovative edge.Our global Algo talent community spans cultures, countries and organizational backgrounds, creating a rich pool of expertise that fuels fresh perspectives and drives impactful results for our clients.



















