Reinventing Your Enterprise Through Technology | BAT’s Stijn de Bekker – CIO Summit


As consumer behaviour changes and business models evolve, CxOs are at the forefront of developing strategies to transform their organisation. This is hard, especially when it requires a different business model and a radical new mindset from/towards your key stakeholders. Join this session to understand how BAT leverages innovation, digital technology and data & analytics, to reinvent itself to become the enterprise of the future.

Speaker: Stijn de Bekker, Global Head of Connected Ecosystems, British American Tobacco

Watch the full masterclass below