Published April 12, 2022
Recharging your B2B Events Strategy
In today’s business world, it is more important than ever to stay ahead of the curve. This means continuously developing new strategies and improving old ones.
One way to achieve this is through physical and virtual events. By using both formats, you can reach a wider audience while still providing an engaging and valuable experience.
The business world is constantly evolving, and with the pandemic came changes that have forced businesses to adapt in order to survive. For event planners, this was an especially daunting challenge. In the physical world, events are a huge investment and require a lot of planning and organisation. However, in the virtual world, events can take on new forms and be much more efficient and streamlined.
At Inspired Business Media, we were quick to recognise the potential of virtual events and set out to create a portfolio of products that would be useful for businesses around the world. Our team has years of experience in the B2B events industry, and we were able to put our knowledge to good use in developing our virtual event products.
Since launching our virtual events portfolio, we’ve seen rapid growth and have been able to help businesses all over the world achieve their goals leading us to gain two business awards for innovation and the best overall company in our local region.
Physical events will be better than ever.
We know that virtual events have many benefits, but when it comes down to it, in-person interactions are still the most valuable. In-person, events provide opportunities for networking, face-to-face discussions and building relationships so it’s fair to say we are delighted to see so many physical events back on our calendars.
The return of B2B in-person events is good news for the business community. After a few difficult years, companies are now coming back stronger than ever. This resurgence is reflected in the increased demand for B2B events.
Event companies are now fighting for the best dates, venues and online exposure. They know that customers will expect more than ever before and they must deliver if they want to stay competitive.
In-person, events provide unparalleled opportunities for networking, face-to-face discussion.” I think it’s important to stress that you can’t compete with networking in the physical world.
Customer experience must top the agenda.
Now that the excitement of the B2B events industry is back in full swing, it’s paramount to focus on key areas that will help organisers create positive customer experiences. By planning carefully and putting the customer first, event organisers can achieve this goal and create lasting relationships with their attendees.
With B2B event standards now expected to be higher, it is crucial that your communication processes, data management, digital marketing and onsite operational excellence are all exceptional. This will ensure that you receive the feedback you want from your events, by ensuring a high level of professionalism across all aspects of event planning and execution, you can be confident that your event will be a success.
Leveraging New Technology
Leveraging new technology to help manage your B2B events can be a great way to improve efficiency and organization. By using online tools, you can streamline the event planning process, make communication with attendees easier, and ensure that all the necessary information is readily available.
My recommended tech platforms that have supported our business growth are:-
ON24 – Virtual Events Platform
Zoom – Virtual Events Platform
RingCentral – Communications Platform
Google Workspace – Workforce Management Tools
Salesforce – CRM
Mail Chimp – Digital Marketing and Communications
LinkedIn – Lead Generation
By using technology, you can make your B2B events more efficient and organised. This will make the planning process easier for you, while ensuring that your attendees have everything they need to make the most of the event.