Passing The Microphone to Your Members


With trust and transparency front and center, how brands engage with their customers needs to be real, authentic, and relatable. Handing over “control” of your brand to your cheerleaders – your community, ambassadors, and members is critical to help new audiences see who you really are as well as keeping existing audiences to stay. This means being brave to ‘pass the mic’ over to them – to be your content creators and to own your brand’s narrative. However, this can be risky, especially if you have a very controlled brand narrative. But finding the right balance can bring you success across a multitude of measures – engagements, new followers, new members, and a newfound love for your brand.

In this session, Tony explores some of the key pillars of H2H such as authenticity, empathy, and personalization, and how you can implement them in your organization to create consumer loyalty that will stand the test of time.

A masterclass from our CMO Summit at Syon Park, London on October 20th, 2022.