On Becoming Purposeful (a decade and 3 attempts later – things I wish I’d known at the start!)


In this masterclass, ofi’s CMO Briony Mathieson addresses the challenges and key learnings from evolving a Purposeful approach over the last decade within a complex global business – providing insights and experiences around the importance of determining you’re shared why.

Briony touches on who should be involved and how the why can be developed. She looks at what really matters and how the company’s purpose needs to move from a statement in annual reports to being embedded as part of daily operations at the heart of the business strategy.

A masterclass from our CMO Summit at Syon Park, London October 20th, 2022.