Create Work that Works: How Data Inspires Ideas


If you’re a creator of ads & products you have brilliant ideas. But to cut through the clutter & create something people love, you need to connect with your consumers.

You need the inspiration to create & the validation to act. You need data that shows you’re on the right track without slowing down your creation process.

In this session, Zappi’s Strategic Channel Director Jo Rigby discusses how agile tools enable ad & product creators to create work that works by iterating, validating, optimizing, and learning. She also explores what the future of the insights industry looks like in the new creator economy.

A masterclass from our CMO Summit at Syon Park, London on October 20th, 2022.