Meaningful Innovation Through Marketing


The uptake of innovative technologies such as AI has opened a world of opportunities for marketers. Providing advancements in data collection and analysis as well as optimizing and streamlining marketing campaigns, technological innovation continues to transform digital marketing strategies. As these advancements continue so will the opportunities for growth.

We spoke to Mahrou Kharazi, Marketing leader for the Benelux region at Philips, about how technology can enhance user experience, predict consumer trends and equip marketeers with the tools to move forward with a more meaningful customer journey.

To listen to the full interview, please click below.