Identity at the Heart of Cybersecurity and Digital Transformation - Ping Identity

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Overview

In this CISO Inspired Summit masterclass, Abdullah Masud, Senior Sales Engineer at Ping Identity, puts one word at the centre of identity and access: experience.

CISOs and IT leaders are under pressure to deliver secure transformation at speed, from cloud adoption and hybrid work to acquisitions and complex supply chains. Abdullah explains how replacing outdated access models with flexible, risk-based identity controls reduces friction, supports resilience and builds trust across the enterprise.

Key takeaways

  • People form opinions within a narrow window of experience, so a poor first interaction with a platform can lose users for good.
  • As many as 75% of people will drop out if they don't like a platform from the start, making good experience essential to customer acquisition.
  • Use the technology available to recognise users by their device, location and face, which improves both experience and fraud prevention.
  • Move away from tunnel vision and legacy access models towards adaptive, risk-based controls across employees, customers and partners.
  • Orchestration tooling can take the strain off teams, saving time and money and freeing them to focus on innovation.

Watch the full session on YouTube: Identity at the Heart of Cybersecurity and Digital Transformation - CISO Inspired Summit

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