From Data to Decisions: Fuelling AI with Insights - Configur

‍

Overview

In this masterclass, Marco Oliver, Co-Founder and CEO of Configur, who has worked in data for 18 years and with AI and chatbots for around eight, argues that tangible AI outcomes come down to one thing: data.

Marco explains how the data strategies organisations have been building for years feed directly into their AI strategy, sharing examples of approaches that are working and those that aren't, and the opportunities and challenges of turning internal information into actionable insight.

Key takeaways

  • Data must be leveraged in AI solutions to maximise outcomes; your existing data strategy is the foundation of your AI strategy.
  • Beware the 'data-driven illusion': downstream operational processes often still produce poor-quality data.
  • Not every problem needs AI; sometimes the answer is simply improving data processes, with transparency and accountability built in.
  • Giving people more access to information through AI without the right data governance creates serious security implications.
  • Real examples, such as Network Rail tackling misclassified incident notes, show how AI can cut days of manual work and improve decisions.

Watch the full session on YouTube: From Data to Decisions: Fueling AI with Insights | Marco Oliver, Configur

Explore more masterclasses

View all
AI: Where Ambition Meets Reality - CAIO Inspired Summit Closing Panel
Artificial Intelligence
2
November
2026
AI: Where Ambition Meets Reality - CAIO Inspired Summit Closing Panel
Leaders from NatWest Group, HSBC and Reckitt discuss where AI is delivering real value, who should own it, why humans must stay in the loop and how organisations need to redesign work around it.
Rediscovering Proposition Innovation - E.ON
Marketing
2
November
2026
Rediscovering Proposition Innovation - E.ON
Andy Sage of E.ON explains how behavioural drivers, Maslow’s hierarchy of needs and the adoption curve can help marketers rethink product design, pricing, channels and partnerships.
Designing Embedded Systems with AI inside - Thales UK
Artificial Intelligence
2
November
2026
Designing Embedded Systems with AI inside - Thales UK
Anthony Collins of Thales UK explains how to design, explain and trust AI inside mission-critical embedded systems, from defining outcomes and managing data to guard rails, human oversight and red teaming.