Designing Communication: An Opportunity for IT Leaders - Exclaimer
Overview
In this CIO Inspired Summit masterclass, Vicky Wills, Chief Strategy Officer at Exclaimer, looks at a reality every organisation is feeling: more messages, more tools, more noise and somehow less clarity.
Because the systems, standards and workflows IT chooses shape how organisations communicate every day, Vicky argues that CIOs are uniquely placed to elevate communication. She introduces the Exclaimer Communication Maturity Model and the four pillars of designed communication: consistency, clarity, compliance and confidence.
Key takeaways
- Business communication volumes keep rising across email, chat, meetings and documents, and AI-generated content is adding to the noise while clarity falls.
- Most organisations communicate by accident rather than by design, with teams creating their own templates and messages.
- The maturity model helps diagnose where you are, from fragmented communication through to communication as a strategic enabler.
- Consistency builds a base layer of trust, clarity makes messages easy to understand, and confidence turns consumption into action.
- Mature organisations personalise channels such as email signatures to deliver campaigns and relevant content to external audiences.
Watch the full session on YouTube: Designing Communication: An Opportunity for IT Leaders - Exclaimer - CIO Inspired Summit
