Marketing as a Strategic Enabler for Growth
Strategic marketing plays a pivotal role in driving commercial growth. This involves a synergistic relationship between business leaders and marketing, aligning programmes to the growth objectives of the organisation along with a seamless “baton pass” between marketing and sales.
Purposeful marketing starts with a clear articulation of what the organisation wants to achieve and KPIs, including defined buyer segmentation plus a clear value proposition and consistent brand messaging. The use of evidence-based Key Performance Indicators (KPIs) is crucial in demonstrating marketing’s impact on client retention and acquisition of new business.
This Masterclass was Recorded at the CMO Summit at Twickenham Stadium, London in Oct 2023.
Speaker: Áine Bryn, Partner & UK CMO at Marsh McLennan
Watch the full masterclass below