Managing Change in a Volatile Market
Today’s marketers need to be prepared for unexpected changes in the marketplace as consumer behaviour towards products and brands continuously evolves.
In this session, Verisk’s Helen Christopher discusses the need to have appropriate measures in place to deal with unexpected market changes and increase the overall stability of a B2B marketing strategy.
A masterclass from our CMO Summit at Syon Park, London on October 20th, 2022.
