
Is Your Organisation Chasing AI Hype or Creating Real Value?
15
Oct 2025
Is your organisation chasing AI hype or creating real value? Nick Creagh reflects on how data has always been driven by buzzwords, from data lakes to data science, data literacy and now generative AI and large language models.
Some organisations want to invest on the strength of a word alone, while others refuse outright. He explains how data teams and CDOs are acting as explainers, helping organisations understand new technologies and get value from them while staying true to their core purpose.
Featuring:
- Nick Creagh, Inspired Business Media
Filmed at the CMO & CDO Inspired Summit, Syon Park, London, 15-16 October 2025.
Watch the full interview below
Watch on YouTube: Is Your Organisation Chasing AI Hype or Creating Real Value?


