How to be a Customer-Centric CIO
The vast majority of CIOs now believe that customer experience is one of the most important areas of their role expansion. IT Leaders are innovating their organizations by adopting customer-centric strategies which are, not only improving business performance but also empowering their wider teams to improve the customer experience. In this masterclass, Dentsu’s Global Technology Director Vanya discusses how technology is improving the customer experience, how you can unite your teams to be more in tune with the customer, and how these strategies can develop stronger customer partnerships, not just accounts.
A masterclass from our CIO Summit at Syon Park, London on November 17th, 2022.