CX is the New Marketing, Data is the New Currency of Marketing


Learn how to harness customer insights and securely empower marketers with actionable data through Customer Identity & Access Management (CIAM) with Okta’s Ian Lowe and Sophie Crosby, ex-Ticketmaster CMO and SVP Product for Salesforce Marketing Cloud. In this inspired discussion, we’ll cover:

– The importance of Customer Experience (CX) in modern marketing.
– Key areas of focus for CMOs post-cookie era.
– Strategies for CMOs to collaborate effectively with technology counterparts for exceptional CX.
– The pivotal role of Customer Identity in achieving Customer-Centricity.

This Masterclass was Recorded at the CMO Summit at Twickenham Stadium, London in Oct 2023.

Speakers: Ian Lowe  – Okta, Sophie Crosby – Okta

Watch the full masterclass below