Job Title: Marketing Executive
Department: Marketing
Reports To: Head of Digital Marketing
Location: Kingshill House, Stow Hill, Newport NP20 4EA
Job Type: Full-time
Purpose of the Role:
The Marketing Executive will play a crucial role in crafting and executing marketing strategies that enhance Inspired Business Media’s presence in the B2B events and media industry. This individual will focus on delivering high-quality, targeted marketing campaigns, particularly through email marketing and data-driven strategies, to promote our summits, events, and media content to business professionals.
Key Responsibilities:
- Develop and implement targeted marketing strategies to promote B2B Summits, Roundtables, and digital media to relevant audiences.
- Manage and optimise email marketing campaigns, including segmentation, personalisation, and performance analysis to ensure maximum engagement and conversion rates.
- Utilise data analytics to guide marketing strategies, making data-driven decisions to improve campaign effectiveness and ROI.
- Produce engaging marketing content tailored to various platforms, including email, social media, and the company website, that resonates with the business audience.
- Plan and produce content for Industry Thinkers Magazine; liaising with upcoming speakers and executives.
- Coordinate with the sales and events teams to ensure marketing efforts align with sales objectives and event goals.
- Analyse market trends and competitor activities to identify opportunities for growth and innovation in the B2B events space.
- Attend and contribute to the success of events and conferences, providing marketing support and leveraging opportunities for audience engagement.
- Maintain and update CRM systems with campaign results and customer interactions to facilitate targeted marketing efforts.
- Handle ad-hoc marketing requests from directors and the leadership team, demonstrating flexibility and a proactive attitude.
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience in a marketing role, ideally within the B2B events, conferences, or media industries.
- Expertise in email marketing, including familiarity with email marketing software and best practices.
- Proficiency in data analysis and the use of analytics tools to measure and report on campaign performance.
- Excellent verbal and written communication skills, with the ability to create compelling marketing materials.
- Highly organised with strong project management abilities and attention to detail.
- Ability to work collaboratively across teams and with external partners.
- Creative thinker with a proactive approach to identifying marketing opportunities and solving problems.
- Adaptive to changing priorities and capable of handling ad-hoc requests with professionalism and agility.
Nature of Projects:
Projects range from strategic marketing campaigns for high-profile B2B events to targeted digital content creation, designed to engage senior executives and industry leaders. You’ll have the opportunity to work on diverse marketing initiatives, including brand development, digital marketing strategies, and creative content production, with room for innovation and experimentation.
Desired Attributes:
- A passion for the B2B events and media industry, with a keen interest in trends affecting how businesses interact and learn.
- Experience in digital marketing, SEO, and content marketing strategies.
- Strong interpersonal skills, with the ability to network and build relationships with clients, partners, and industry influencers.
- Flexibility to adapt to changing priorities and manage multiple projects simultaneously.
Working Conditions:
- Flexibility between office-based and remote work upon contracted agreement
- Standard working hours with the expectation of flexibility during events and project deadlines.
- Opportunity for travel to attend industry events and summits.
If this opportunity excites you, please submit your interest by hitting “Apply Now.” To learn more about our fantastic company, visit our website at www.inspiredbusinessmedia.com and check out our videos at http://inspiredbmedia.com/UeA
Job Type: Full-time
Salary: £20,000.00-£25,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Flexitime
- Gym membership
- Health & wellbeing programme
- On-site parking
- Referral programme
Schedule:
- Monday to Friday
- No weekends
Education:
Experience:
- Marketing: 1 year (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: In person