Building Brand from the Inside Out | Rob Bloom

Businesses shape consumer perceptions by creating unique identities that set them apart from their competition. Just like in business, for people, identity is everything. Your identity drives your external and internal perception of yourself and is a powerful tool that individuals can wield in today’s highly competitive professional landscape. Conscious cultivation of one’s public image, values, and expertise can help establish a unique and compelling identity. This practice is crucial for career advancement, entrepreneurship, and even personal fulfilment, and at team level profoundly impacts the culture of a business.

Watch the full masterclass below