Back to Basics: Mastering the Fundamentals of Content Marketing


Are you running in circles trying to make sure your content marketing can keep up with a nonstop market? Competition is getting tighter, and you’re working harder to keep up. But all that work won’t be enough if the fundamentals of your content marketing aren’t in order. In this workshop session, take a closer look at the building blocks of your content marketing strategy and how to set yourself up for success.

This Masterclass was Recorded at the CMO Summit at Twickenham Stadium, London in Oct 2023.

Speaker: Heather Hurd, Senior Director, Global Content Marketing at FIS Global

Watch the full masterclass below