AI and The Future of Creativity


In this keynote, WPP — one of the world’s most creative companies — will explore the profound impact that AI is already having on creativity. Join us to see examples of work supercharged by AI and learn how WPP is scaling AI to unleash its potential in the work we produce and the way we create it.

This Masterclass was Recorded at the CMO Summit at Twickenham Stadium, London in Oct 2023.

Speaker: Roy Armale, SVP Product & Platform at WPP & Lisa Humphreys, Chief Operating Officer, EMEA GroupM

Watch the full masterclass below