Achieving Content Balance – Navigating the Intersection Between Social Responsibility and Selling
Building the line between social responsibility and selling can be tough, especially in a world where ESG goals are becoming increasingly important. It is, of course, important that your company is positively contributing to the community but the need to turn over a profit must be noted.
In this Inspired session, we’ll discuss how to be socially responsible while also making a profit, the importance of social responsibility and ESG goals, as well as how to incorporate both into your marketing strategy.
This Masterclass was Recorded at the CMO Summit at Twickenham Stadium, London in Oct 2023.
Speaker: David Enwright, Marketing Director at Post Office
Watch the full masterclass below