Best Practices for B2B Event Marketing Success
So, you’re planning a B2B event. How do you make sure you get the best out of it? An event won’t simply “sell itself”, therefore you need to put practises...
Read MoreSign-up to our business network to participate at the latest business leadership discussions. Further exclusive content and participation invitations are available to members.
So, you’re planning a B2B event. How do you make sure you get the best out of it? An event won’t simply “sell itself”, therefore you need to put practises...
Read MoreRecently, I was able to sit down with Senior Director at A. P. Moller – Maersk, and Head of Transformation and part of the Global Leadership Team at APM Terminals,...
Read MoreWith the world of events (and every other industry for that matter) being turned on its head as a result of the pandemic you may be wondering if investing in...
Read MoreWe sat down with Richard De Villa, Head of Marketing UK & Europe at Malaysia Airlines, to discuss his career, his successes and the challenges he’s faced working within the...
Read MoreI recently had the pleasure of speaking with the Director of Player Safety and Customer Service at Star Stable Entertainment, Cecilia Munthe. Star Stable Entertainment is the home of the...
Read MoreOrganizing an event is an excellent way to increase recognition as well as strengthen brand awareness. Events provide the opportunity to encourage interaction between you and potential clients, which, in...
Read MoreBillions of dollars are spent annually to set up SOCs across every industry and yet, according to RBS, 3,932 breaches were publicly reported in 2020 alone. Why are SOCs failing?...
Read MoreThere are 4.7 billion people online. And 4.1 billion of them are on social platforms. The trick to building a true one-to-one marketing program is to: discover what those billions...
Read MoreWe’ve seen this story play out in grand fashion over the last year: attackers are using the software supply chain to inject malicious artifacts into CI/CD pipelines and execute elaborate...
Read MoreThe last year has brought about changes so sweeping that we cannot even comprehend the full magnitude of them – still, we recognise that just about everything has changed. And...
Read MoreThey say hindsight’s a wonderful thing, but knowing what you know now - with your wins and failures of the last decade behind you - what would you do differently...
Read MorePasswordless has gone from a trending topic in information security to a board room priority. Organizations are not only trying to reduce the security risks associated with passwords but also...
Read More