Purpose-Driven Marketing – Are we Reaching its Saturation?
We’ve seen many organizations embed purpose-driven messaging into their marketing strategies, as the pressure and demand for brands to demonstrate social, economic, and environmental responsibility grows. But with so many brands using their ‘purpose’ as a way to attract and retain customers, there is still a need to ensure that focus still remains on the delivery of products and services.
We spoke to Scott Somerville, CMO at E.ON UK about the balancing act that marketers face when trying to promote purpose whilst delivering a quality offering, and how they can support customers in their own journey for purpose.
Watch the full interview below