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On March 7th, Syon Park in London we hosted our first CMO Summit of 2023. This event brought together some of the most experienced and innovative marketing professionals from across...
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Lee Howard, Group Head of Cyber Security and Data Protection at Vue International is a cyber and information security leader with an extensive profile in securing digital platforms for Government,...
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Vulnerable brands are not weak brands. They are strong brands; confident in their convictions, and resilient enough to take very scary – but very deliberate – leaps of faith to...
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With an increasingly complex mixture of channels, touchpoints, products, and services, compounded by shifts in customer behaviour and preferences; how do organizations best set themselves up to deliver personalized customer...
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In this masterclass, Auto Trader's Marketing Directors, Camilla Ellerton & Laura McNally discuss how post-sales engagement is just as crucial for customer retention as pre-sales engagement is for the conversion...
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Saint-Gobain's Director of User Experience, Julie Kennedy shares advice, techniques, and behaviors that will help you succeed as a leader in digital that you can use to improve your people...
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Schwa's Creative Director, Nick Padmore suggests that there are five words that make your marketing worse. Less effective. Less engaging. Just… less. And here’s the crazy bit: everybody uses them,...
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Matt Delaney, Partner - Joint Head of Strategy at EssenceMediacom presents this masterclass session where he explains how to achieve breakthrough results in this new landscape, by harnessing the twin...
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WPP's Dr. Stacie Graham, Perry Nightingale, Clare Coffey and Kat Sullivan dive into the topic of creativity in this masterclass. They discuss how the world of creativity is changing and...
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In this masterclass session Andy Marchant, Head of Product Marketing at TomTom, covers the lessons learned during TomToms recent rebranding, looking at planning, execution, and output in order to gain...
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Gemma Christie, Marketing Director for EMEA at ON24 shares how to create webinars, virtual events, and content experiences across the buying journey, design engagement to uncover insights, and use those...
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Prof. Paurav Shukla, Professor of Marketing at Southampton University Business School and Adam Sharp, CEO of Clevertouch discuss the changing dynamics, cultural differences, and priorities and strategies for the CMO...
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