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People buy people….As the saying goes. It is impossible to ignore how AI and automated processes can positively change and impact how we drive our businesses forward. And the insights...
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In today's competitive business environment, companies must adapt and distinguish themselves more than ever to stay relevant. Developing a variety of offerings, understanding when and how to communicate with customers,...
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As marketeers in B2B, or B2B2B in my case, we hear and are inundated with progressive, dynamic and rapidly moving marketing techniques, platforms and user behaviours. However, we have the...
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With brands constantly competing for market share, the need to create effective marketing that delivers on your overall business strategy is as critical as ever. Understanding objectives, defining your current...
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In this engaging session, Lynzi delves into the intricate world of brand building and demand generation tailored specifically for B2B brands. She will illuminate the process of constructing a robust...
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Businesses shape consumer perceptions by creating unique identities that set them apart from their competition. Just like in business, for people, identity is everything. Your identity drives your external and...
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Innovation and change are perpetual, and it's undeniable that the thrill of embracing new technology, work methodologies, and fresh operational strategies is invigorating. Yet, it's crucial for every business, irrespective...
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The World Today is a landscape of disruption where the pace of change and agility is required. Product is still king and so ongoing innovation is key in order to...
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In a digital marketing landscape affected by macroeconomic uncertainty and change prompted by privacy regulations, retail media is a bright spot. In this session we will explore what makes this...
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Navigating the complexities of modern marketing is increasingly challenging. Explore how data collaboration and partnerships between brands, retailers, and media owners can revolutionise decision-making, campaigns, and consumer experiences. Gain insights...
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Exciting news! The latest issue of Industry Thinkers magazine is now available, focusing on Information Technology, IT Security, Data & Marketing. Dive into thought-provoking articles, expert insights, and industry trends....
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Exciting news! The latest issue of Industry Thinkers magazine is now available, focusing on Information Technology, IT Security, Data & Marketing. Dive into thought-provoking articles, expert insights, and industry trends....
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