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THE LATEST INTERVIEWS, BLOGS, PODCASTS AND VIDEOS

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Marketing
Presentations

Relationship Goals – Developing post-sale engagement that works | Camilla Ellerton & Laura McNally

In this masterclass, Auto Trader's Marketing Directors, Camilla Ellerton & Laura McNally discuss how post-sales engagement is just as crucial for customer retention as pre-sales engagement is for the conversion...

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Marketing
Presentations

How to succeed as a Digital Leader | Saint Gobain’s Julie Kennedy

Saint-Gobain's Director of User Experience, Julie Kennedy shares advice, techniques, and behaviors that will help you succeed as a leader in digital that you can use to improve your people...

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Marketing
Presentations

The five words that are ruining your Marketing | Schwa’s Creative Director Nick Padmore

Schwa's Creative Director, Nick Padmore suggests that there are five words that make your marketing worse. Less effective. Less engaging. Just… less. And here’s the crazy bit: everybody uses them,...

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Marketing
Presentations

Finding Breakthrough Advantage in the New Communications Economy | EssenceMediacom’s Matt Delaney

Matt Delaney, Partner - Joint Head of Strategy at EssenceMediacom presents this masterclass session where he explains how to achieve breakthrough results in this new landscape, by harnessing the twin...

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Marketing
Presentations

WPP Future of Creativity | WPP’s Dr. Stacie Graham, Perry Nightingale, Clare Coffey & Kat Sullivan

WPP's Dr. Stacie Graham, Perry Nightingale, Clare Coffey and Kat Sullivan dive into the topic of creativity in this masterclass. They discuss how the world of creativity is changing and...

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Marketing
Presentations

The Ultimate Guide to Successfully Rebranding | TomTom’s Head of Product Marketing Andy Marchant

In this masterclass session Andy Marchant, Head of Product Marketing at TomTom, covers the lessons learned during TomToms recent rebranding, looking at planning, execution, and output in order to gain...

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Marketing
Presentations

The New Playbook for Digital Engagement | ON24’s Marketing Director EMEA, Gemma Christie

Gemma Christie, Marketing Director for EMEA at ON24 shares how to create webinars, virtual events, and content experiences across the buying journey, design engagement to uncover insights, and use those...

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Marketing
Presentations

Reframing the CMO’s Martech agenda for the next 10 years | Paurav Shukla & Adam Sharp

Prof. Paurav Shukla, Professor of Marketing at Southampton University Business School and Adam Sharp, CEO of Clevertouch discuss the changing dynamics, cultural differences, and priorities and strategies for the CMO...

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Marketing
Presentations

Purpose-Driven Marketing – Are we reaching its saturation? | CMO Summit Panel Discussion

Daryl D'Cruz, Briony Mathieson, Scott Somerville, and Molly Dobson discuss the future of purpose-driven marketing if it still has a place, and how brands can show their customers that their...

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Marketing
Presentations

How to Predict in an Unpredictable World | Similarweb’s Max Carenton

In this masterclass, Similarweb's Principal Sales Manager Max Carenton explores key industry insights drawn from Similarweb’s whitepaper, ‘The State of Consumer Spending’ prior to its launch later in March, covering:...

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Marketing
Presentations

Doing Well By Doing Good | Finastra’s Jay Mukhey & Joerg Klueckmann

Jay Mukhey, Senior Director of ESG, and Joerg Klueckmann, VP of Marketing from Finastra discuss how creating a marketing strategy around your purpose and effectively communicating your environmental and social...

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Information Security
Interviews

Cybersecurity Skill Gap or Experience Gap? | Michala Liavaag

We recently sat down with Michala Liavaag, MD - CISO advisor at Cybility Consulting Ltd, to discuss why she believes there is more of a cyber security experience gap than...

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